Atsuto Anzai

I am Ph.D. student of the university of Tokyo. My section reconsiders the role of Jews in the historical development of agricultural business, focusing on the rise of the Jewish peri-urban agriculture in Galicia, a former multiethnic region populated by Poles, Jews, and Ukrainians. Although the agricultural business of Galician Jewry was short-lived and ceased to work due to the Second World War and the Holocaust,  we can see how pioneering the Galician Jewish farmers adopted advertising strategy to promote selling their own products to the urban population. I will focus on their production branding such as dairy products suited for the Jewish dietary regulations (Kosher) with hygienic qualities.

anzai.atsuto@gmail.com