In this session, doctoral candidates (and Concordia Public Scholars) Rana Ali Adeeb and Azfar Adib combine their expertise to explore the multifaceted challenges of deepfakes. Rana will delve into the drivers behind fake news dissemination, while Azfar will discuss innovative technologies to combat deepfake-related issues. Participants will gain insights into the psychological aspects of misinformation spread and learn about cutting-edge technologies for user authentication and content verification. This collaborative presentation will highlight the intersection of emotions, technology, and online safety, offering a comprehensive look at combating deepfakes in our digital landscape.