Margot Racat

Margot Racat holds a PhD in Marketing from University of Lyon, France. She is professor of marketing at IDRAC Business School. Her research focuses mainly on issues related to sensory influence on information processing in marketing contexts (e.g. mediated environments, customer experience) and management (e.g. entrepreneurial decision making in extreme contexts). She particularly gives interest to computer-mediated and virtual environments for consumption and knowledge transfer. She publishes her work as articles and books (Journal of Interactive Marketing, French Management Review, French Marketing Journal, Palgrave MacMillan, …).