Dr. Ferreira’s pedagogical practice and research is informed by her background in print culture and interest in how media and communication processes intersect with human sensation, perception, and understanding. Her approach to the teaching and learning of academic discourse and communication is interdisciplinary and grounded in rhetorical genre theory, writing studies, literary theory, disability and gender studies. Students in her academic research and writing courses in ASRW and Vantage college at UBC develop an understanding of the relationship between writing and its contexts and leave with the tools needed to recognize and analyze the situatedness of all communication.

As a member of the UBC community, Dr. Ferreira has participated in cross-campus initiatives related to innovative pedagogy, the first-year student experience, and inclusive teaching and course design that work to support accessible teaching practices for the full inclusion and success of a diverse student body. This includes Dr. Ferreira’s co-design of workshops and contribution to resources on the principles of Universal Design for Learning (UDL) as well as participation in interdisciplinary communities of practice on Indigenizing and Internationalizing the curriculum.