
Marie-France Watson
Marie-France is Manager of Academic and International Conferences at Hospitality Concordia and has over 14 years’ experience as a senior planner – 9 of which spent at Concordia - specializing in National and International academic conferences.
Her certification in Event Design (CED) allows her to design for behaviour change with key stakeholders in mind; and more importantly ensure that each event articulates an organization’s core values. In 2020, she’s added Digital Event Strategist (DES) to her certification and skill-set and put this into practice by transforming her Department’s event service offering to virtual.
She is actively involved in the meeting industry as a member of PCMA and MPI and has been in a leadership role on the Board of the MPI Montreal / Quebec Chapter for over 6 years and recently her term as Immediate-Past President. With a passion to design experiences, she is one of the founding members of the 3-city B2B industry-led event called The EVENT (2018). The EVENT was awarded the 2019 MPI Rise Award for “Most Innovative Programming” and where she also delivered a keynote address on innovation to over 2500 attendees during the World Education Congress (WEC) in Toronto, Canada. She is is continuing the conversations with #eventprofs who continue to push boundaries in the industry as the Creator and Co-host of The Illuminate Project Podcast (TIPP).
Sessions in which Marie-France Watson participates
- Increase Engagement in a Virtual Event - CASE STUDY
- 10:30 AM - 11:10 AM | 40 minutes
- We will explore successful strategies implemented in Concordia-hosted virtual events this past year with like examples from CANHEIT Conference a...
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- Behind the Scenes of creating the Digital Skillshare Unconference
- 11:15 AM - 11:55 AM | 40 minutes
- Explore the front and back end of the Grenadine virtual event Platform and learn the planning process from A to Z so that you can use this tool ...
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- Demystifying Hybrid Events
- 11:00 AM - 11:25 AM | 25 minutes
- As events are slowly returning face to face (F2F), we know that there are now opportunities to capture greater audiences, have remote experts jo...
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Sessions in which Marie-France Watson attends
- VPSS Launch of the Sustainable Virtual Event Guide
- 11:30 AM - 11:55 AM | 25 minutes
- As part of Concordia's sustainability mandate, and in collaboration with key stakeholders across the university, Hospitality Concordia and the O...
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