Sessions in which Dr. Carlos DIAZ RUIZ participates
9:25 AM
9:25 AM
- ‘The earth is flat, believe me:’ the anatomy of consumption myths and alternative facts.
- Participant Dr. Carlos DIAZ RUIZ (The University of Auckland) |
- 9:25 AM - 9:45 AM | 20 minutes Part of: 5.4 Utopias and Dystopias
- This paper investigates the structure of a consumption myth in which ‘flat Earth’ proponents persuade consumers to believe that the Earth is flat, ...
- Competitive Session
2:15 PM
2:15 PM
- How do cultural intermediaries perform market segmentation? The case of the lumbersexuals
- Participant Dr. Carlos DIAZ RUIZ (The University of Auckland) |
- 2:15 PM - 2:35 PM | 20 minutes Part of: 7.4 Advertising and Cultural Industry
- Cultural intermediaries coin and circulate consumer segments in ways that overlap with the market segmentation practices from professional marketin...
- Competitive Session
Sessions in which Dr. Carlos DIAZ RUIZ attends
10:45 AM
10:45 AM
- Learning to function in multiple cultural environments: a study of globally mobile consumers and their banks
- Participant Alisa Minina (Ipag Business School) |
- 10:45 AM - 11:05 AM | 20 minutes Part of: 6.4 Spaces
- This paper contributes to literature by showing how repeated consumer movement initiates the process of multi-acculturation, resulting in a buildup...
- Competitive Session